Crowdsourced Houston Projects
I launched a social media video contest, called "This is Houston." Station listeners created short videos of things that were quintessentially Houston, and listeners could then vote on the video they liked best. The contest earned mention in many local publications, including the Houston Press, Houston Chronicle, the Houston Voice and CultureMap, and videos from the contest drew tens of thousands of views.
I also began the station's participation in American Public Media's the Public Insight Network. For the launch of the new public affairs show, I asked people to describe Houston in six words and created an audio piece of their words.
Also for the new show, Houston Matters, we created audio signposts that could break up the show. Below is one audio postcard that I made for the iconic phrase, "Houston, we have a problem."
First Place, "This is Houston" contest
Second Place, "This is Houston" contest
"Houston, we have a problem."
